How to Use Blastr

Upload once, publish everywhere. BLASTR sends your vertical videos and photos to YouTube Shorts, Instagram Reels, TikTok, and Facebook Reels — all at the same time. Here's everything you need to know.

Overview

The flow is simple, every time:

  1. Connect your socials — link your YouTube channel, Instagram + Facebook page, and TikTok account to a workspace. You only do this once per workspace.
  2. Drop in your video or photo — drag it onto the home screen (or tap to browse). You can queue several at once.
  3. Review the thumbnail — pick a frame for YouTube, or check your photo's crop.
  4. Set up your blast — write captions, toggle platforms on or off, and tune per-platform options.
  5. Blast it — post right now, or schedule it for later. BLASTR shows live progress for every platform.
💡 Tip: Video files up to 1 GB are supported. Vertical 9:16 video works best — it's the native format for Shorts, Reels, and TikTok.

Connect Your Socials

Head to the CONNECTIONS tab (or hit Connect Socials from the home screen). Each platform connects with its own official login — BLASTR never sees your passwords.

YouTube

Sign in with the Google account that owns your channel. BLASTR uploads Shorts directly to that channel and can schedule them using YouTube's own scheduler.

Instagram + Facebook (one login)

Instagram and Facebook connect together through Meta. Sign in with the Facebook account that manages your Page, and make sure your Page is ticked in Meta's permission screen. If your account manages more than one Page, BLASTR shows a picker so you choose exactly which Page (and its linked Instagram account) belongs to this workspace.

  • Your Instagram must be a Professional account (Creator or Business) linked to a Facebook Page.
  • Connected the wrong account? Just reconnect and pick a different Page — the new choice replaces the old one.

TikTok

Sign in with your TikTok account in the popup. If the password screen gives you trouble, use the QR code login — open TikTok on your phone and scan it.

🔁 Connections belong to a workspace. Running more than one band or brand? Create a workspace for each, and connect each one to its own accounts — nothing ever crosses over. See Workspaces & Teams.

Your First Blast

  1. Drop your file. Drag a video (MP4/MOV) or photo (JPG/PNG/WebP) onto the drop zone on the home screen. BLASTR starts uploading and optimizing in the background while you keep working.
  2. Thumbnail. Scrub through your video and pick the frame you want as the YouTube thumbnail. (Instagram, TikTok, and Facebook choose their own previews.)
  3. Settings. Write your caption, toggle which platforms this post goes to, and open each platform's options card to fine-tune (collaborators, location, privacy, and more).
  4. Schedule. Choose BLAST IT to post immediately, or pick a date and time. You can even set a different time per platform.
  5. Walk away. The moment you hit BLAST IT you're back on the home screen, and the post publishes in the background — a progress card above your Library shows each platform lighting up with a live %, then a green ✓ as it finishes. Finished posts land in your Library with direct links.
🚀 Blasts are fire-and-forget. Once a blast starts, BLASTR's servers finish the job even if you close the tab, lock your phone, or lose signal — your posts still go out and show up in your Library next time you open the app.
📦 Queue multiple posts: drop several files at once and a queue strip appears — click any chip to switch between videos, and the ✕ on a chip removes it from the queue.

Captions

Write one caption and it goes everywhere — or tap a platform tab above the caption box to give any platform its own custom caption (different hashtags for TikTok vs. YouTube, for example).

  • The main caption is used for any platform without a custom one.
  • YouTube uses the first line as the title.
  • Not ready to post? Save to Drafts keeps everything — captions, settings, the video itself — so you can finish later from the Library.

Caption Handles

Your drummer is @drummerdude on Instagram but @drummerdude_official on TikTok — so which one goes in the caption? With Caption Handles, both: define a person once and BLASTR swaps in the right handle for each platform automatically.

  1. On the Settings page, hit the @ HANDLES button (next to Save as Defaults).
  2. Add a person — give them a name and fill in their handle for each platform they're on. Save.
  3. In any caption, type their name in brackets: @[Alex]. When the blast goes out, each platform gets that person's correct handle.
  • Works in captions and in the YouTube title/description too.
  • If someone has no handle for a platform, their plain name is used there instead.
  • Names aren't case-sensitive — @[alex] works fine.
  • Handles are saved per workspace, so each band has its own roster. Up to 30 people per workspace.
🏷️ Great for bands: set up every member once, then tag the whole lineup in any caption without ever looking up a handle again.

Platform Settings

On the Settings page, each platform you've toggled on shows its own options card.

YouTube

VisibilityPublic, Unlisted, or Private.
CategoryYouTube video category (Music, Entertainment, etc.).
Notify subscribersWhether your subscribers get the new-video notification.

Instagram

Invite CollaboratorsAdd up to 3 accounts as co-authors of the Reel. They get an Instagram notification and must accept; the post then appears on both profiles. Collaborators must be public accounts.
Tag AccountsTag people in the video — @user1, @user2.
Audio NameThe scrolling audio credit shown on your Reel — great for naming your song.
LocationStart typing and pick a place. Setting it here fills the Facebook location too (and vice versa).
Share to FeedOn by default. Turn off to keep the Reel in the Reels tab only, off your main grid.
Share to StoryAlso posts the same video to your Story after the Reel publishes.
Share only to StorySkip the Reel entirely and post just a Story. (Captions, collaborators, and tags don't apply to Stories.)

Length limits: Instagram Reels can be at most 90 seconds and Stories at most 60 seconds — see Video Length Limits. Longer clips still post to your other platforms.

TikTok

Send to TikTok draftsOptional. Instead of posting directly, the video lands in your drafts inside the TikTok app — you add the caption, sounds, and effects there and hit post yourself. Great when you want TikTok's native editing tools. Leave it off to post straight to your account.
Who can viewEveryone, Friends, or Only you. TikTok requires you to pick one before a direct post. (Doesn't apply in drafts mode — you choose in the TikTok app.)
Comments / Duet / StitchAllow or disable each for this post.
AI-generated contentAdds TikTok's "Creator labeled as AI-generated" badge.
Commercial contentDisclose promotional content — "Your brand" for promoting your own business, "Branded content" for paid partnerships.

Facebook

Allow CommentsTurn comments on or off for the Reel.
LocationSynced with the Instagram location field — set either one.
Share to GroupsAlso share the post to Facebook Groups you manage (comma-separated Group IDs).
Share to StoryAlso posts the video to your Page's Story.

Video Length Limits

Each platform has its own rule for how long a video can be. BLASTR checks your clip before you blast and shows a yellow ⚠️ warning right on the review, settings, and blast screens if it's too long for a platform you've selected — so nothing fails as a surprise. The platforms that can take it always still go out.

PlatformMax lengthIf it's longer
Instagram Reel90 secondsInstagram is skipped for that video — its API can't publish a longer Reel. Your other platforms still post.
Instagram Story60 secondsOnly the Story leg is skipped (applies when Share to Story or Share only to Story is on). Your Reel still posts.
YouTubeNo practical limitLonger clips simply post as a regular video instead of a Short — nothing fails.
TikTokUp to ~10 minutesHandles long-form comfortably.
FacebookNo practical limitPosts fine.
Trying to post something longer than 90 seconds to Instagram? It isn't possible through any posting tool. Instagram only lets outside apps publish videos in its Reels format, which is capped at 90 seconds — there's no setting or workaround around it. (The Instagram app itself posts longer videos using private tools that aren't open to third-party apps.) For long-form, lean on YouTube and TikTok, and trim a highlight under 90 seconds for Instagram.

Photo Blasts

Photos work just like videos — drop a JPG, PNG, or WebP and blast it to Instagram, Facebook, and TikTok. (YouTube doesn't support photo posts, so it's automatically switched off.)

Aspect ratios & the crop tool

Platforms want photos in 1:1 (square), 4:5 (portrait), or 9:16 (story/full-screen). On the review step, BLASTR checks your photo:

  • ✅ A green chip means your ratio is good to go.
  • ⚠️ An amber warning means platforms may crop it unpredictably — hit CROP to fix it.

The crop tool lets you pick a ratio preset, then drag to position and pinch/scroll to zoom. Rule-of-thirds guides help you line up the shot, and BLASTR never stretches your photo beyond its real resolution.

📸 Photos can go to your Instagram feed or Story, your Facebook Page (with real scheduling support), and TikTok as a photo post or draft.

Scheduling

On the Blast Options page, pick a date and time and BLASTR holds the post until then — no need to keep the app open. Scheduled posts appear in your Library's Scheduled tab and move to Published automatically when they go live.

Per-platform timing

Want the YouTube Short at noon but the TikTok at 6 pm? Turn on the Per-platform toggle in the time picker, then click each platform's tab to give it its own time. Any platform without a custom time uses the main one.

Good to know

  • YouTube & Facebook schedule natively on their own servers.
  • Instagram & TikTok have no built-in scheduling, so BLASTR's servers hold your video and publish it at the exact time you chose — no need to be online.

Changed your mind?

Open the post's 3-dot menu in your Library's Scheduled tab to reschedule it. One catch: because YouTube and Facebook hold their copies on their own servers, rescheduling in BLASTR moves the Instagram and TikTok times — for YouTube or Facebook, change the time in YouTube Studio or your Facebook Page.

Preferred Schedule

Always post at the same times — say 9 am, noon, and 6 pm? Save those once and let BLASTR slot your queue in automatically.

  1. On the Blast Options page, open 🕐 PREFERRED SCHEDULE and add your go-to posting times. Save.
  2. Queue up your videos as usual — no need to set times on each one.
  3. Hit ⚡ AUTO-FILL and every unscheduled video in your queue gets assigned, in order, to your next open time slots.
  • Auto-fill skips slots that are already taken — by posts you've scheduled before or by other videos in the queue — and rolls into the following days as needed.
  • Past times today are skipped automatically; the first open future slot goes first.
  • Saved times are per workspace, so each act can keep its own posting rhythm.
  • You can still adjust any video's time by hand after auto-filling.
📅 Batch a week of content in one sitting: drop 7 videos, hit auto-fill, done — one post a day at your preferred time.

Library & Drafts

Everything you've blasted lives in the Library on the home screen, in three tabs:

PublishedPosts that are live. Each card shows the platforms it went to with direct links to every post.
ScheduledPosts waiting for their publish time. They move to Published automatically.
DraftsPosts you saved to finish later. Open one to pick up exactly where you left off — captions and settings intact.

Use the 3-dot menu on any card to edit, retry a failed platform, reschedule, or delete.

Add a platform to a post you already blasted

Forgot to include TikTok? No need to re-post everything (and double-post the rest). Open the post from your Library, toggle the missing platform on, set its options, and hit Save Changes — BLASTR blasts only the new platform and leaves the already-published ones untouched. The post stays as one card with all its links.

Cloud backup — retry from anywhere

After a successful blast, BLASTR keeps a backup of your video in the cloud — how long depends on your plan: Cadet 3 days, Voyager 5 days, Interstellar 7 days. Look for the green "Backed up · N days left to retry" chip on the card. While it's there, you can retry a failed platform or add a new one from any device, even if the original file was on another computer. Once the backup expires, you'd need to re-upload the file to post it somewhere new.

📦 Very large files (over 1 GB) skip the cloud backup — they still blast fine, but there's no "Backed up" chip, so a retry or add-a-platform later means re-uploading the original file. Keep clips under 1 GB to get the retry-from-anywhere convenience.

Notifications

Since blasts run in the background — and scheduled posts can go live hours after you've closed the app — BLASTR can ping you the moment a blast publishes, so you never have to keep checking.

  1. Open Profile → Account Settings and find the Notifications block.
  2. Hit Turn On and allow notifications when your browser asks.
  3. Send yourself a test to confirm it's working.

You'll get one notification per blast when it's done — ✅ published, ⚠️ partially published (some platforms worked, some didn't), or ❌ failed — covering immediate blasts and scheduled ones that publish later.

📱 On iPhone? Apple only delivers these notifications to an installed app. Tap Share → Add to Home Screen first, open BLASTR from that icon, then turn notifications on.

Save as Defaults

Dialing in the same settings for every post gets old. Once a video's settings are exactly how you like them — platform toggles, YouTube visibility, Instagram share options, TikTok privacy, all of it — hit SAVE AS DEFAULTS on the Settings page.

  • Every new upload in that workspace starts pre-filled with your defaults.
  • Defaults are per-workspace, so each band or brand can have its own.
  • Captions and locations are deliberately not saved — those change with every post.

Workspaces & Teams

Workspaces

A workspace is a complete, separate identity: its own connected socials, its own library, drafts, and defaults. Manage one artist on Free or Starter, or up to 10 workspaces on Pro — perfect for managers running multiple acts.

  • Switch workspaces from the bar under the top nav — everything on screen switches with it.
  • Manage them from Profile → Manage Workspaces: rename, switch, create, or delete.

Teams Pro

Invite people into a single workspace so a bandmate, editor, or manager can post for that act — and only that act.

  1. Open Profile → Manage Workspaces and click the workspace to expand it.
  2. Under Team, enter their email and hit INVITE MEMBER. They get an email link to join.
  3. Set their access: Read Only (view) or Make Edits (upload and blast).

Members see only the workspace they were invited to, and their blasts there don't count against their own plan's limits.

Plans & Billing

PlanPriceWorkspacesBlasts / month
Free$013
Starter$19.99/mo1Unlimited
Pro$49.99/mo10Unlimited + Teams

Upgrade, downgrade, or manage your card any time from Profile → Billing. Payments are handled securely by Stripe.

FAQ

Why does Instagram connect through Facebook?

That's how Meta's publishing API works — Instagram posting is only available to Professional (Creator/Business) Instagram accounts linked to a Facebook Page. BLASTR connects the Page and its linked Instagram together in one login.

My Instagram posts go to the wrong account. How do I fix it?

Your workspace is connected to a different Page than you intended. Reconnect Instagram/Facebook from the Connections tab, sign in with the Facebook account that manages the right Page, make sure that Page is ticked in Meta's permission screen, then pick it in BLASTR's account picker.

Why didn't my Instagram collaborator show up on the post?

Collaborators must accept the invite in their Instagram notifications before they appear as a co-author. Also: their account must be public, you can invite at most 3, and you can't invite your own posting account.

Why won't my long video post to Instagram?

Instagram only lets outside apps publish videos as Reels, and its API caps Reels at 90 seconds — anything longer is rejected before it posts. This is a hard Instagram limit that applies to every third-party posting tool, not just BLASTR. When a clip is too long, BLASTR warns you up front and still posts to your other platforms (YouTube, TikTok, Facebook). For Instagram, trim a highlight under 90 seconds.

The Instagram app lets me post 10-minute videos — why can't BLASTR?

The Instagram app publishes long videos through Instagram's own private tools, which aren't available to any outside app. Third-party apps like BLASTR can only use Instagram's public posting API, which publishes single videos as Reels and caps them at 90 seconds. There's no setting or workaround that gets past it — we tested it directly. YouTube and TikTok both handle long-form, so those are the home for anything over 90 seconds.

My Share to Story didn't post but the Reel did — why?

Instagram Stories are capped at 60 seconds. If your clip is longer, the Story leg is skipped while the Reel (up to 90 seconds) posts normally. BLASTR shows a yellow warning before you blast if this is going to happen.

Can I post publicly to TikTok, or set who can view?

Yes. BLASTR posts directly to your TikTok account, and you choose Everyone, Friends, or Only you in the TikTok settings card before you blast. Prefer to finish the post in the TikTok app instead? Turn on Send to TikTok drafts and the video lands in your drafts for you to publish there.

Can I schedule a TikTok post?

Yes — TikTok has no scheduling of its own, so BLASTR's servers hold your video and send it at the exact time you chose, just like Instagram. If you've turned on Send to TikTok drafts, the video arrives in your TikTok drafts at the scheduled time and you tap post from there; otherwise it publishes directly.

What file types and sizes are supported?
  • Video: MP4 or MOV, up to 1 GB. Vertical 9:16 recommended.
  • Photos: JPG, PNG, or WebP — 1:1, 4:5, or 9:16 (the built-in crop tool can fix any ratio).
  • Shooting on iPhone? Videos recorded in HEVC (the iPhone default) are converted automatically so every platform accepts them — nothing to change on your end.
A platform failed during my blast. Is everything lost?

No — each platform posts independently. If one fails, the others still go out, and the card in your Library shows which one failed so you can retry just that platform from the 3-dot menu.

I hit my 3 blasts on the Free plan. What now?

Your count resets at the start of each month, or upgrade to Starter or Pro for unlimited blasts from Profile → Billing. (Blasting in a workspace someone shared with you never counts against your own limit.)

How do I delete my data or account?

See our Data Deletion page, or email [email protected].

Still stuck? Email [email protected] — we read everything. 🚀